|
Professional Speaker
Chapter and Association Presentations by Ed Rigsbee, CSP
NSA/CAPS/Professional
Speaker Organization Programs Chair, below you will discover four ways (in
one visit) that Ed Rigsbee, CSP, can deliver amazing value to your chapter
and its members:
-
Two-hour
morning presentation on Ed’s Four-Step
process
to get paid association bookings now; through article writing
-
Three-hour
afternoon follow up workshop featuring Ed’s
Six-Step process
for writing the articles that association editors want and publish.
-
Full-day
pre-chapter meeting, in conjunction with local SAE, MPI, PCMA
chapters, in which Ed will deliver his Grassroots
Member Recruitment & Membership ROI Valuation
seminar.
-
Pre
or Post chapter meeting, geographical mastermind group development;
how to and experience how it works
No
question about it, today’s business environment is harsh! Selling is the
name of the game for solo practitioners and small business.
Are
your members reluctant to make the phone calls necessary to succeed in the
speaking business? Quite frankly this is the biggest challenge in the
speaking industry. As a matter of fact, this is the single most important
reason that people fail in the business of professional speaking. So, what
can we do about it?
I
use, and therefore teach a different approach. I have discovered a
speaker’s business development method that can be implemented today.
This can be achieved without any fancy technology or need for an
accelerated learning curve. The approach that I have successfully used
since 1988, when I joined NSA, is to build relationships with association
editors, give them my content freely and allow them to become the
relationship bridge to association meeting planners. This
is an idea that your members can immediately implement, especially for
those with call reluctance challenges.
The
great thing about paid speaking at association meetings is that your
audience is mostly comprised of business owners that have also have the
ability to book you to speak for their company meetings and training
needs.
My
system in summary: write about what you know, talk to association editors
and give it away, get paid to showcase at association meetings, and
leverage your talk to speak at corporate events—not a bad lifestyle.
And, most importantly—this method is
immediately implementable, without spending any money.
My
presentation is loaded with the: who, what, when, where, and how for
developing association business. And as an added bonus, if additional time
is available, I will also teach your members how to write the kind of
articles that will actually get published.
I
would love to speak at your chapter some time in the coming months. Please
give me a call so I can share my ideas with you for a future chapter
meeting. My office number is 805-498-5720 or drop me an email ed@rigsbee.com.
You may access all my articles and blogs at www.rigsbee.com.
Thank
you, Ed
Rigsbee, CSP
PS,
if you want to push up the value-meter for your chapter, look below for a
meetings industry partnership seminar on member value, ROI, and
recruitment.
(First)
How to Get Paid
Association Bookings Through Article Writing-- Even in Difficult Times
(main program)
Ed
Rigsbee, CSP will teach you how to sell to trade associations and
professional societies by going after their soft underbelly—publication
editors. In building a relationship with any association, Ed will teach
you how to first build a relationship bridge with the association’s
editor by offering articles adapted from your books, keynotes or seminars.
Then, you’ll learn how to use the editor relationship to bridge the
divide into the meetings department. And, you’ll learn how to find these
associations through free Internet directories and web sites. (Half-day
Program)
 This
is the implementation system designed especially for those who hate to
make cold calls.
Learn
where to go to find the free search sites that will connect you with
associations that can book you for paid engagements.
Learn
how to let association publication editors connect you with association
meeting decision makers—soft sell through the back door!
Through
this system, Ed will teach you how to access the national trade and
professional association market, 7,500 strong in the
United States
alone. Get in through the back door by becoming a resource rather than
just another cold call.
Your
members will learn:
Ed’s Four-Step Association Business
Development System
-
Write
articles based on your expertise that association editors will want to
share with their readers.
-
Make
your Relationship Bank Deposits; contact association publication
editors and make available your articles.
-
Use
that relationship to “warm call” connect with the association’s
meeting planner.
-
Implementation;
follow up, follow up some more, & continue to follow up!
(Second)
Ed’
Six-Step Process for Writing Articles that Association Editors Will
Publish (supporting
program/fund raiser seminar)
Rigsbee’s
highly interactive article writing workshop will cover how to craft your
writing to make your material even more desirable to association editors.
Learn wordsmithing; hooks, sloganization, bullet point writing and calls
for action. Following this workshop, attendees will be armed with the
article template and skills necessary to hook the interest of association
editors with the kind of articles that those same editors truly desire. (Half-day
Program)
Your
members will learn:
Ed’s Six-Step Article Writing Process
-
Title
needs a benefit hook.
-
Grab
interest in first sentence.
-
Use
bullet points or numbered points for content.
-
Sloganize
bullet points whenever possible
-
Close
with an offer.
-
Your
end bio is your sales copy.
Check
out some of Ed’s articles: http://www.rigsbee.com/morearticles.htm
(Third) Meetings
Industry Partnership Seminar: Want More Members…Give ‘em More ROI! (Great,
day before, fund raiser for meetings industry partners)
Get
your members connected and rubbing elbows with the local association and
meetings industry executives that can actually book them. Partner with
your local meetings industry stakeholders for an event that will draw
out just the people that speakers want to meet.
What
a great chapter fund raiser…consider partnering with your local
Meeting Professionals International (MPI), Professional Convention
Management Association (PCMA), & Society of Association Executives (SAE)
to produce a full-day seminar for the association executives in your
area. What a fabulous value-added for your professional members, to
spend a day with, and learning about, the membership recruitment and
retention issues that association staff must deal with on a daily basis.
This will also give your members a better understanding of how to
implement Ed’s article system. http://www.rigsbee.com/associationmembershipworkshop.htm
Ed
has been helping associations for over a decade to determine the yearly
sustainable real-dollar value of membership to determine the ROI on
membership dues investment. Association executives love this
information. This process is the cornerstone of his Grass Roots Member
Campaigns. Ed is the founder and administrator of the (closed) 1,000+
Linkedin Member ROI group for
association executives and staff. Ed
is also a (CEO Member) of the American Society of Association Executives
(ASAE).
You can access Ed’s member value/recruitment info at:
http://www.rigsbee.com/memberrecruitment.htm
http://www.rigsbee.com/associationarticles.htm
(Chapter
Member Value Added at No Charge)
Upper-Level
Speaker Mastermind
(Great for the day before
or after your chapter meeting)
In
addition to chapter meetings and national conventions and workshops,
successful speakers frequently find it valuable to be involved in small
geographical mastermind groups, a place where personal issues can be
discussed, dissected, and solutions discovered. Cost effective
collective marketing strategies can be employed along with other
benefits. In 1988, Ed started the Gold Coast Institute http://www.GoldCoastInstitute.com,
a
Northern Los Angeles
area geographical speaker mastermind group. Three of the four original
members have continuously participated since the group’s inception,
over two decades ago. The fourth moved to
Florida
. The mastermind consists of approximately 12 professional speakers:
including 7 CSPs, two of which also hold the CPAE designation. Check out
Mastermind
Groups for Professional Speakers
Ed’s
A/V needs: LCD projector, oversized screen and a wireless lavaliere
microphone; he travels from
Los Angeles
,
California
Testimonials
from
Florida
Speakers Association (on YouTube)
http://www.youtube.com/watch?v=-OZnQhXH6nw
NSA,
CAPS & International Federation Chapters and Associations to which Ed
Rigsbee has recently presented:
11/12/11—NSA
Kansas City, contact Joyce Layman, Joyce@joycelayman.com,
Blackburn
or 816-536-9006
9/24/11—NSA
Northwest, contact Brett Clay, brett@changeleadershipgroup.com
or 425-440-0970
9/23/11—NSA
Philadelphia, contact Todd Cohen, todd@toddcohen.com
or 866-515-9445
8/13/11—NSA
Oklahoma, contact Burt Smith, burt@drburt.com
or 405-748-5835
5/14/11—NSA
New Orleans, contact Mike Pennison, mikepennison@gmail.com
or 504-430-8874
4/8/11—NSA
St. Louis, contact Doug Devitre, dougdevitre@gmail.com
or 314-496-5973
1/8/11—NSA
Colorado, contact Orvel Ray Wilson, CSP, orvelray@guerrillagroup.com
or 303-517-0866
10/9/10—Florida
Speakers Association (South Florida Chapter NSA), contact Ken Okel, tvguy@kenokel.com
or 561-737-4321 link to testimonials: http://www.youtube.com/watch?v=-OZnQhXH6nw
6/4/10—NSA
North Florida, contact Mary McCormack, mary@keyspeaker.com
or 904-233-7973
5/3/09—NSA
Ohio, contact Laura Lee Haddad, lauralee@nsaohio.com
or 866-900-6446
11/8/08—Professional
Speakers Association (UK) annual convention general session speech, contact
Roger Harrop, roger@rogerharrop.com
6/4&5/07—Global
Speakers Summit & The International Gathering (
Dubai
), contact Reg Athwal, reg@rawuae.com or
reg@regathwal.com
5/19/07—Malaysian
Association of Professional Speakers, contact Yoga Thevan, yogathevan@gmail.com
or Dato’ Dr. Sheikh Omar Abdul, drsoar@soarconsultings.com
4/23/07—NSA-Oregon,
contact Christine Richards, Christine@blackbeltbizsolutions.com
503-697-8563
2/21/07—NSA-Utah,
contact Kathy Loveless, CSP Kathy@lovelessenterprises.com
801-363-1807 or Julie Morrison jmorrison@americafirst.com
801-726-1503
2/17/07—NSA-GLAC
Fast Track, contact Gideon Grunfeld Gideon@sclawcareers.com
310-499-4668
2/5/07—CAPS
Saskatchewan
, contact Sherry Knight at sherry@dimension11.com or
306-586-2315
1/27/07—CAPS
Vancouver
, contact Carla Rieger at Carla@carlarieger.com
or 604-267-2381
11/18/06—NSA-NYC,
contact Debra Burrell at DebraBurrellCSW@aol.com
or 212-754-6232
10/21/06—NSA
Pittsburgh, contact Patty
Kreamer at patty@ByeByeClutter.com
or Barbara Thompson at Barbara@barbarathompson.net.
10/20/06—NSA
Virginia, contact
Sandy
Dumont
at sandy@theimagearchitect.com
or Will Turner at will@dancingelephants.net.
9/12/06—Canadian
Association of Professional Speakers (CAPS)-
Montreal
, contact Toni Newman at toni@toninewmam.com
or Bernard Landreville at Bernard@benardlandreville.com.
9/9/06—NSA-New
Orleans, contact Gerard Braud at Gerard@braudcommunications.com
or (985) 624-9976
6/10/06—Florida
Speakers Association (NSA-South Florida), contact Linda Sherwin at Linda@lindasherwin.com.
5/13/06—NSA-Arizona,
contact Gwen Henson at gwen@nsa-arizona.org
or Beth Terry at beth@bethterry.com.
4/28-29/06—NSA/Mid-Atlantic
Chapter, contact Kirstin Carey at kcarey@ottsg.com.
11/19/05—NSA-Georgia,
contact Paul Johnson at paul.j@panache-yes.com
or Waldo Waldman at waldo@yourwingman.com.
11/12/05—NSA/Greater
Los Angeles Chapter, contact Liz Mohler at CareerAdviceLiz@lizmohler.com
or Lori Akina at info@nsaglac.org.
5/21/06—NSA/Nebraska,
contact Jay Rohman at encouraging101@yahoo.com.
4/18/05—NSA/Kentucky,
contact Diane Crutcher at diane@crutcherservices.com.
4/11/05—CAPS/Toronto,
contact Sunjay Nath at sunjay@sunjaynath.com.
1/14/05—NSA/Mid-Atlantic
Chapter, contact Terry Adams at terry@adamsgroup.biz.
1/11/05—Hawai’i
Speakers Association, contact Rita Risser at Makana@HawaiianStressManagement.com.
Older
chapter & NSA National presentations not listed.
Introduction
for Ed Rigsbee
Meeting
Planner's Section
|
