Ed Rigsbee's Full-Day
& Half-Day Member
Recruitment, Assimilation, Engagement, and Retention Workshop for
Association Executive Organizations and State/Local Societies of Association Executives:
What association executive wouldn't want
their members to become recruitment
Here's the rub. Associations and societies across North
America are struggling with membership retention and recruitment because
they do not know how to prove to members and non-members that membership
is a good business decision. One of the key reasons
for this current struggle is the fact that most associations and societies find it very
difficult to accurately demonstrate their yearly
sustainable real dollar ROI of membership. Simply put, members and
non-members alike are now demanding, "Show me what's in it for me, show
me the ROI of Membership." ROI
More commonly today, association and society members must justify their membership
investment of both time and money; either to themselves or to their
companies. Gone are the days that industry stakeholders join their
association or society just because they should. The Baby Boomers that
"just joined because they should" are disappearing while the
Gen X & Y leaders, in order to join, are demanding real-dollar ROI.
Rigsbee's workshop titled, Want
More Members--Give Them More ROI is
designed to help today's association and society executives to strip
away erroneous beliefs about what today's association and society
members, and their employers, want from their industry organization.
Shed erroneous beliefs about what
today's members want
Move associations and societies from
simply listing the features of membership to selling the honest
Prove that membership is a good
Find more real-dollar ROI in both,
what your organization currently offers and what else might be
available to offer
Understand that legislative and
advocacy efforts are not the "new member" draw that they
might once have been
Turn current members into raging
member recruitment evangelists...
full-day workshop, professional
association and society staff will learn:
How to shift your organization's
member life-cycle view to one of developing member recruitment evangelists
from retained members.
How to conduct Ed Rigsbee's Member
ROI Valuation Process, learning both the art and science, to determine the current and actual, yearly
sustainable real-dollar value from membership and participation.
This process is the cornerstone for all member recruitment and
retention campaigns. (Ed will actually
conduct his Member ROI Valuation Process when 75% of attendees are
"actual" dues paying members of the sponsoring
organization. If less than 75% are dues paying members, he will
explain in detail his proprietary process. Staffof
dues paying members that do not pay individual dues
are notconsidered members for the above percentage
How to identify and challenge
association activities that consume resources and deliver little ROI
to members. Then decide to deliver member ROI verses vague value
How to put more ROI, real and
perceived, in your current activities and member benefits.
How to develop an actual member ROI
and member benefit driven recruitment brochure. This is an important
tool for member evangelists.
How to plan, develop, and implement an
organic grassroots member-get-a-member recruitment campaign.
Staff driven member recruitment verses
member driven recruitment. (And mentor assignment)
How to shift your organization into a
high value, high ROI delivery conduit yielding high-level member satisfaction
If you like what you see, there are
two ways to work with Ed to bring his ROI Member Recruitment System
Workshop to your association executive organization; ask him about each
Revenue Share Program
For your association executive
organization's annual meeting, Ed's recommendation is:
AM Keynote titled, Want More
Members? Give Them More ROI which highlights the crucial
elements of his full-day workshop.
Concurrent session follow up late
morning or early afternoon where he will conduct his Member ROI
Valuation ProcessTM for determining the member ROI
your organization delivers (75% of
attendees must be dues paying members of sponsoring organization).
Double Benefit to Your Organization:
Your members will experience Ed's Member
ROI Valuation ProcessTM so they can, if they desire
to, do it for themselves.
Your association executive
organization will now have real-dollar member benefit ROI numbers
for future member recruitment campaigns.
If you have not yet joined
Ed Rigsbee's "Member ROI" Group at Linkedin,
please do so. Since January 2010, the group has grown to over 2,400
association and society executives and staff. Group membership is
not available to suppliers or volunteer leaders. To join, please visit http://www.linkedin.com/groupRegistration?gid=2672904