Keynotes and Workshops   Strategic Alliance ROI   Relationship ROI   Associations & Society ROI   Professional Speaker Assistance

Workshop for Societies of Association Executives: Want More Members--Increase the ROI in Your Membership Experience  

Associations and societies across North America are struggling with membership retention. One of the key reasons for this is the inability to accurately demonstrate the yearly sustainable real dollar value of membership; simply put, Membership ROI. Today, association and society members must justify their membership investment of both time and money; either to themselves or to their companies. Gone are the days that industry stakeholders join their association or society just because they should.

Ed Rigsbee's workshop titled, Want More Members--Increase the ROI in Your Membership Experience is designed to help today's association and society executives to strip away erroneous beliefs about what today's association and society members, and their employers, want from their industry organization. 

From Ed's workshop, professional association and society staff will learn:

1. How to conduct Ed Rigsbee's Member Value Process to determine the current and actual, yearly sustainable real dollar value from membership and participation. This process is the cornerstone for all member recruitment and retention campaigns.
2. How to indentify and challenge association activities that consume resources and deliver little ROI to members. Then decide to deliver member ROI verses vague value propositions.
3. How to put more ROI, real and perceived, in your current activities and member benefits.
4. How to develop an actual member ROI and member benefit driven recruitment brochure.
5. How to plan, develop, and implement a grassroots member recruitment campaign.
6. Staff driven member recruitment verses member driven recruitment. (And mentor assignment)
7. How to sell the above ideas to your volunteer board of directors and turn them into member recruitment evangelists.
8. How to shift your organization into a high value, high ROI delivery conduit yielding high-level member satisfaction and retention.
9. (Full-day format) Staff will walk away with a written plan and sales strategy for which to present to the board of directors for approval.

This workshop, as outlined above, is best suited for half-day format. For a more intensive, roll up the sleeves and walk out with a plan workshop, a full-day is necessary. During the full-day version, staff will walk away with a written plan and sales strategy for which to present to the board of directors for approval.

Dear SAE Executive: 

The above workshop is ideally suited for your annual meeting, and an abbreviated version is available as a keynote presentation. However, if you are interested in offering your members the high-value, full-day, version where they walk away with a written plan--please contact me to discuss my workshop revenue-sharing option. The full-day workshop can be offered as a pre-con or stand alone event. With my revenue-sharing option, your SAE will generate needed operating revenues.

Here is how it would work. The SAE would do the promoting and provide the workshop venue and a hotel room for me for two nights. I'll cover my travel expense. We will split the gross ticket revenue. The admission price is $199 for the first attendee from any organization and $99 for additional attendees from the same organization. The SAE guarantees 10 full-price attendees. If this is an idea that interests you, please call me at 805-498-5720 to discuss the idea further. 

-Ed Rigsbee, CSP

PS: If you have not yet joined my "Member ROI" Group at Linkedin, please do so. In just a month, the group has grown to over 300 association and society executives and staff. Please visit http://www.linkedin.com/groupRegistration?gid=2672904 to join the group.

Back to Association Page   Client Page   Ed's Association Articles