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Maverick MarketingTM

To be a Maverick Marketer does not mean to be a contrarian or rebel just for the sake of doing so but rather, it means being different for the reason of getting more than your fair share. -Ed Rigsbee, CSP


Samuel Augustus Maverick (July 23, 1803–September 2, 1870) was a Texas lawyer, politician, land baron and signer of the Texas Declaration of Independence. His name is the source of the term "maverick," first cited in 1867. Various accounts of the origins of the term held that Maverick came to be considered independently minded by his fellow ranchers because he refused to brand his cattle. In fact, Maverick's failure to brand his cattle let to the unexpected byproduct of getting more than his fair share; as any “lost” calves without a brand were considered to be his.


Positioning, Branding, 

Internet Marketing, 

Social Media, Cross-Promotion




From 1974 through 1990, Ed Rigsbee held positions in outside sales; territory representative, sales manager, VP of Sales, and owner of a manufacturers representative organization. During this time he learned, developed, and improved his foundational skills for today's work in helping small and medium-sized business to stretch their marketing dollar in ways that put them in front of the herd. In the early 1990s Ed published Maverick Marketing booklets and videos to better help business leaders to "get more than their fair share." Since, he has been imitated by others claiming to be Maverick Marketers, however Ed is the original. To work with Ed Rigsbee or book him as a speaker for your next meeting, please call 805-498-5720.

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The Member ROI Guy: Ed Rigsbee, CAE, CSP

805-498-5720 or or Skype: Ed_Rigsbee

Rigsbee Enterprises, Inc. (Est. 1981), 1746 Calle Yucca, Suite 200, Thousand Oaks (Los Angeles area), CA 91360 USA